Land Rover Not Going Soft
Land Rover says it has no intention of going soft.
The British company, one of the pioneers of the four-wheel-drive phenomenon, says it won’t build a less capable, more car-like offroader, despite the popularity of the formula worldwide.
Genuine, purpose-built off-roaders face dwindling demand and growing criticism from environmental groups, but Land Rover says it will stick with its 60-year-old formula of developing go-anywhere 4WDs with hardcore off-road technology.
Range Rover brand manager Andy Goy says genuine off-road ability is a key attraction of the brand.
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